Each generation has their own unique connection to diamonds. Let’s explore how generational values, lifestyle preferences, and purchasing priorities shape the way each group views, chooses, and cherishes these timeless gems.
Gen Z | 1997 to 2012
Gen Z seeks products that align with their values and are very conscious of the ethical and environment implications of product they choose. They prefer lab grown diamonds, which account for up to 60% of the diamonds they purchase. In addition to the ethical/environmental issues, they also seek lab grown for their affordability, allowing the purchase of larger size diamonds. They favor traditional settings (solitaires set in yellow gold) or experimental looks (geometric cuts, colored diamonds like blue or yellow). Fancy and unique shapes like oval, pear, emerald cuts are popular.
Millenials | 1981-1996
Millenials look to create personalized, unique and story-driven designs like 3-stone rings symbolizing past, present and future. They have been a big driver of the lab grown diamond demand, but do value natural diamonds, especially as part of the story-telling component. They like to express their individuality through elongated and unique shapes like oval, pear and Marquise cuts or alternative settings such as halo or vintage-inspired designs.
Generation X | 1965 – 1980
Gen X are still more in the natural diamond camp and view them as investments. They are in the position now to be those inheriting family treasures and so, both by purchase choice as well as inheritance, are likely to continue valuing natural diamonds for their perceived rarity, enduring value, and emotional significance. Gen X prefer classic, traditional designs that wear well every day. Quality craftsmanship is important to this generation. White gold and platinum are popular metals, fitting in well with their preference for timeless elegance.
Baby Boomers | 1946 – 1964
Baby Boomers have natural diamonds almost exclusively, either through inheritance or purchase. Classic diamond solitaires with simple bands fit their preference for subtle, understated classic or vintage designs.
Are you a fit with your generation based on the details above? Whatever your preferences, Bridgewaters can help you find just the right diamond!