With the holidays approaching, it may feel daunting to find just the right gifts for all those on your list. If you are like us, there are at least three very diverse generations on your list. Check out the details below to get a high-level understanding of Millenials, Generation X and Baby Boomers and how they approach jewelry.
Millenials | 1981-1996
Millenials now lead the self-purchasing of jewelry. They buy pieces to celebrate milestones, goals, and memories. They value personal expression and having fun with style. Versatile pieces that transition from work to casual are preferred. Sustainability and ethical sourcing is important and they favor recycled metals and lab-grown diamonds (and other gems). Yellow or rose gold is back in with this group. Some gift ideas include unique stone shapes (oval, pear, marquis), lab-grown gemstones for great color pop, lab-grown colored diamonds.
Generation X | 1965 – 1980
Gen X values durable, investment pieces with excellent craftmanship. This aligns with their lifestyle where they multi-task as parents, working professionals and care-givers. They prefer understated and elegant pieces with a personal touch. When considering gifts, think of the classics – gemstone rings, charm bracelets, pendant necklaces, and the ever versatile and timeless diamond stud earrings.
Baby Boomers | 1946 – 1964
Baby Boomers are defined by legacy and value high-quality pieces with timeless designs that can be passed down through the family. Jewelry is seen as an investment that celebrates family occasions or milestones. When gifting, focus on classics – pearls, gold settings, colored gemstones and traditional diamond gifts.
When considered together, your knowledge of a giftee’s personality and likes/dislikes, along with generational approaches, can really help to narrow down the options. Drop by Bridgewaters and we can help you find the perfect gift for all on your list.

We haven’t shared about an iconic piece of jewelry in a while and what better than the story of the Burmese Ruby Tiara, commissioned by Queen Elizabeth II herself!
Myths about jewelry abound and may mislead you when you consider purchasing jewelry. Below are some common myths and their truth.
With summer upon us, we wanted to explore the bounty of jewelry items that come from the ocean. We’ll check out treasures grown in marine life and even diamonds!
We’ve all seen the stunning beauty of the death mask of Tutankhamun, but what did ordinary Egyptians wear? Jewelry in ancient Egypt was worn by all social classes, genders and ages. It was both about fashion as well as a way for spiritual protection. Jewelry appears in the Egyptian archaeological record as early as 4500 BC, featuring beads made of shells and stones. Jewelry was part of everyday life as well as the afterlife.
Men’s trends don’t tend to change quickly, but it is exciting when they do! Lapel pins are quickly becoming a way for men to express themselves, share interests or support for a cause without being too “out there”, sort of a step out of the box!
Looking stylish and polished is as easy as 1, 2, 3 if you follow the 2:1:1 Rule! What is this magic, you ask? The 2:1:1 Rule is a guide to help you create a balanced outfit by styling your jewelry thoughtfully.
They say diamonds are a girl’s best friend and celebrities often share their love for these beautiful gems in their diamond-studded clothes and accessories worn everywhere from movies to concert stages to the Olympics.
Did you know that close to 50% of proposals happen during the holiday season between November and February? The top four proposal dates are Christmas Eve, Christmas Day, New Years Eve and New Years Day, in that respective order.