With the holidays approaching, it may feel daunting to find just the right gifts for all those on your list. If you are like us, there are at least three very diverse generations on your list. Check out the details below to get a high-level understanding of Millenials, Generation X and Baby Boomers and how they approach jewelry.
Millenials | 1981-1996
Millenials now lead the self-purchasing of jewelry. They buy pieces to celebrate milestones, goals, and memories. They value personal expression and having fun with style. Versatile pieces that transition from work to casual are preferred. Sustainability and ethical sourcing is important and they favor recycled metals and lab-grown diamonds (and other gems). Yellow or rose gold is back in with this group. Some gift ideas include unique stone shapes (oval, pear, marquis), lab-grown gemstones for great color pop, lab-grown colored diamonds.
Generation X | 1965 – 1980
Gen X values durable, investment pieces with excellent craftmanship. This aligns with their lifestyle where they multi-task as parents, working professionals and care-givers. They prefer understated and elegant pieces with a personal touch. When considering gifts, think of the classics – gemstone rings, charm bracelets, pendant necklaces, and the ever versatile and timeless diamond stud earrings.
Baby Boomers | 1946 – 1964
Baby Boomers are defined by legacy and value high-quality pieces with timeless designs that can be passed down through the family. Jewelry is seen as an investment that celebrates family occasions or milestones. When gifting, focus on classics – pearls, gold settings, colored gemstones and traditional diamond gifts.
When considered together, your knowledge of a giftee’s personality and likes/dislikes, along with generational approaches, can really help to narrow down the options. Drop by Bridgewaters and we can help you find the perfect gift for all on your list.