Fun Facts about Valentine’s Day
Love is in the air! And our favorite love-inspiring holiday, Valentine’s Day, is right around the corner. Are you one of the 52% of Americans who will celebrate Valentine’s Day? Either way, read on for some really cool facts about it!
- As mentioned, only about 52% or over 136 million Americans plan to celebrate and those that do budgeted $192.80 in 2023, up 9.91% from 2022. Overall, consumer spending was $25.9 billion, up 8.37% over 2022.
- Consumers aged 35–44 spend the most of any age demographic on Valentine’s Day at an average of $280.
- 145 million Valentine’s Day cards are exchanged each year.
- What is shopped for?
- 57% shop for candy,
- 40% shop for cards,
- 37% shop for flowers,
- 21% shop for jewelry.
- Facts about Valentine’s Candy:
- Conversation hearts and heart-shaped boxes of chocolates are most popular.
- $2.2 billion was spent on Valentine’s candy in 2022.
- During Valentine’s week, 58 million pounds of chocolate and candy are purchased.
- Facts about Valentine’s Flowers:
- 30% of all holiday flower purchases are for Valentine’s Day.
- About 250 million roses are grown each year just for this holiday. 83% of consumers who buy flowers purchase roses.
- Facts about Valentine’s Jewelry:
- While only 21% shop for jewelry, it is the category where the most is spent at $5.5 billion in 2023.
Are you looking for a great gift idea for those you love? Stop by Bridgewaters and let us help you find the perfect gift!